The plan was to create an AI-generated question and answer site similar to Quora but focused on specific healthcare questions. The goal was to generate extensive content and achieve high natural search rankings.

Branding
I designed the brand for SaveHealth, inspired by academic and informative styles of friendly experts like Bill Nye, Dr. Ruth, and Sanjay Gupta.
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Research
Analyzed top health information sites such as WebMD, Mayo Clinic, and Everyday Health. Noted their hierarchical topic organization, akin to textbooks.
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Content Structure
Implemented a non-hierarchical structure for SaveHealth, allowing user behavior to determine which content surfaced. Articles featured a simple thumbs-up vote system, and user interest was gauged through searches and navigation paths.

Article Design
I designed articles for maximum legibility, with brief summaries styled like Post-it notes at the top. I included AI-generated images and ensured articles were written at a 9th-grade reading level for accessibility.
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Context-relevant prescription discount offers and links to related questions were interspersed throughout the content. Articles often underwent an additional layer of human review, with reviewers’ expertise highlighted.

Key Pages
Designed the drug and pharmacy pages following best practices based on extensive research, aiming to streamline the process from identifying a need to obtaining a prescription discount